Don't Make Me Think
Chapter 1 and 2
The first chapter talks about how to make a interfaces easy to use. You can do this in a few different ways. The first being text hierarchy. This will show users where to look first. Another way to bring attention to a particular spot on your page is to change the color so it stands out more. These design elements will also help users spend less time thinking about where they are and what they are looking for. Since people scan pages rather then reading everything. Visual effects like this make people spend more time on your page because it's easy for them to find there way around. If a person can navigate through your page with ease it makes them feel smarter. The feeling a person gets when viewing your page is the deciding factor if they will revisit your site or not.
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