On this section of Don't Make Me Think you learn in detail the characteristics of users while navigating websites. There's five important things you need to remember while building your website. The first important thing for your webpage is visual hierarchy. You can do this by changing text size, font, and color to make certain words more visible on your page. The second important thing for your page is taking advantage of people's conventions. Convention is the way someone usually does something. For example if people are used to scrolling down a page you should probably incorporate that into your layout rather then clickable buttons. The third important thing to remember about your page is break it up into clearly defined areas. You don't want someone visiting your page and not knowing what to click on or where to go. If the user has trouble with this they may never visit your page again. Making it obvious what's clickable is the fourth important thing for users to know about your page. Using visual hierarchy on your page will help you achieve this. The fifth important thing to incorporate in your page is minimizing noise. You can minimize the busyness on your page by showing information only when it's needed. Another way to minimize noise is making a simple background so it doesn't take away from what's important on your page.